Amazon’s entertainment properties are disjointed, difficult to navigate, and do not provide media recommendations with a sophisticated level of humanity. Recommendation algorithms are based too singularly on recent media consumption and web behavior, and not enough on contextual information about how people use their Amazon services in the real world.

Amazon Muse. AmazonMuse is a new entertainment hub that predictively recommends media that you want to experience, when you want to experience it. Based on not only recent purchases but all media consumed through amazon prime.